Image courtesy of Identity Magazie
Celebrating Vision and Curation: OBEGI Home in Identity Magazine (June 2025)
In its June 2025 edition, Identity Magazine featured a thoughtful exploration into the journey of OBEGI Home and its CEO, Karine Obegi. As the cover story of the “New Generations” theme, the issue highlights the brand’s early beginnings, its evolution into a regional design authority, and what lies ahead. Within this context, Karine’s insights offer a compelling look at family-led entrepreneurship and design leadership in the Gulf region.
From Lebanon to Dubai: A legacy of design
The feature begins by tracing OBEGI Home’s transformation from its Lebanese origins to becoming a regional authority in luxury interiors. Founded by Karine Obegi and her husband Yordan, the brand established roots in Dubai’s Jumeirah district in 2006 – an unconventional choice at the time. Their flagship showroom shortly followed in 2016 adjacent to Burj Al Arab, setting a trend that redefined the area’s design landscape.
Curating with Purpose: Karine’s design philosophy
A central message in the article is Karine’s belief in curation as a form of creative leadership. She outlines four key pillars in selecting brands and products:
- Quality – uncompromising standards ensured through dedication to craftsmanship.
- Style – partnering with brands that innovate and push design forward.
- Vision – selecting brands that evolve and stretch design thinking.
- Team – forging partnerships based on shared ethics and vision.
Karine emphasizes that this philosophy is as much about people as aesthetics, stating:
“As a family business, our values and ethics underpin everything we do, and we only work with partners that share those values.”
Seamless Service: behind-the-scenes excellence
The article highlights OBEGI Home’s balance of structured processes and flexibility; a dual approach that caters equally to the sophistication of individual homeowners and the precision needed by design professionals. Karine notes how the OBEGI Home team is trained to deliver tailored, seamless experiences without sacrificing operational clarity.
Growth and Aspirations: next destinations
Looking ahead, Karine also shares OBEGI Home’s exciting roadmap:
- Expansion into Riyadh, Saudi Arabia, with standalone monobrand showrooms including B&B Italia, Edra, Lualdi, Paola Lenti, Poliform, and more – anchored in a cohesive brand narrative.
- Continued growth in multi-unit residential projects across the UAE, strengthening their track record as early collaborators with developers to bring branded interiors to large-scale residential communities.
- Upcoming flagship mono-brand showrooms in Dubai for Flexform and Lualdi scheduled for 2026.
- A new addition from Parisian gallery-inspired brand BOON_EDITIONS to OBEGI Home’s portfolio.
Creativity and integrity at the core
At the heart of Karine’s outlook is her conviction that creativity – shaped by two decades of expertise, network, and resourcefulness – is what transforms ambition into reality. She remains persistent in preserving OBEGI Home’s entrepreneurial spirit and ethical foundation, even as the company scales regionally.
A feature rooted in recognition
The Identity Magazine feature is more than a profile, it’s a celebration of how purposeful curation, service excellence, and future-minded growth can define a brand.
OBEGI Home stands as a visionary shaping refined interiors on a regional scale.
We extend our heartfelt thanks to Aneesha Rai and Identity Magazine for this in-depth coverage, and to everyone who continues to support the OBEGI Home journey.
Here’s to the next chapter rooted in creativity, guided by values, and inspired by the homes we build together.
Read the full feature in the June 2025 issue of Identity Magazine.
