Raising the Bar: ALTA Real Estate Development and Poliform Dubai Celebrate Bespoke Kitchens at Mr. C Residences Downtown

ALTA Real Estate Development and Poliform Dubai recently hosted an intimate event at the Poliform Dubai showroom to celebrate the partnership with Mr. C Residences Downtown – a branded project that continues to redefine contemporary Italian elegance in the heart of Dubai. The event brought together industry leaders for a thought-provoking panel discussion exploring how architecture, interiors, and lifestyle converge to define the modern Dubai home.

The morning kicked off with a panel discussion titled “Raising the Bar: How Dubai’s Developers Can Lead with Design” followed by a delightful brunch catered by Bellini Cafe.

The discussion brought together an exceptional panel featuring Giuseppe Noto from ALTA Real Estate Development, Marco Longoni from Poliform Italy, and Nico Yiannikkou from 1508 London, moderated by Maya Itani (OBEGI Home).

Panel Discussion Highlights

Dubai’s Competitive Luxury Landscape
The conversation began with a look at Dubai’s crowded real estate market, as Giuseppe Noto shared that almost 500 projects had been launched in 2025 in Dubai, with a transaction value of AED475 billion. 

“Standing out now requires more than just luxury; it requires creating a meaningful experience for buyers,” he explained. 

Differentiating Through Design
Panelists explored what it means for a project to be truly design-led. Nico Yiannikkou emphasized the importance of lifestyle and brand storytelling. “Understanding what the brand wants and recognizing that buyers are looking to buy into a lifestyle is fundamental. Working with ALTA and Poliform to develop a narrative that encapsulates all these elements was key to creating a truly compelling design.”

The Role of Branded Elements in Luxury Developments
Discussing branded components, Marco Longoni explained how Poliform’s role has evolved in multi-unit development projects in the Middle East. “In the past, delivering kitchens and wardrobes was a technical task. Now, especially in Dubai’s competitive market, our involvement has become highly creative. Every detail matters, and high-end projects like Mr. C Residences Downtown have become an experience. Our work now goes beyond technical delivery to shaping the design itself alongside the designers and developers.”

Measuring Return on Design
Investing in design excellence comes at a cost, but panelists highlighted its long-term value. “As developers, profit is always a driver, but branding a project adds immense value to both the developer and the client. Beyond financial ROI, we also consider ROE, return on emotion, ensuring we deliver something that truly resonates and stands the test of time,” said Noto.